Download our free Customer Journey Mapping Workbook


The majority of our work is about learning. Learning what people value and care about, and learning how we can organise this knowledge into simple principles and designs that, in turn, can enable organisations to add value to their customers’ lives.


We find clues to learn from all around us – some formal, some familiar and some just plain fun. So when we find something that has helped us in our work, we’ll post it here, in case it helps and inspires you too.

Mailing list subscribers can download our Customer Journey Mapping Workbook for free – just leave your details below to access the 7-page pdf:

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More Downloads and resources:

  • Download the ‘Rising trends of the post recession consumer’ presentation:
  • Download ‘The Psychologist’ article on IPA: